Cambridge Analytics

^{In 2016, in secret, a company called the Cambridge Analytics was hired by Donald Trump, to manipulate people into voting for him (like they’ve done before in many different countries: Nigeria, Kenya, Czech Republic, Mexico, Maylasia, Barazi, India and Argentina.)}  

^{The Cambridge Analytica is the largest and most significant political consultancy in the world. To the public, the Cambridge Analytica was known as a company which was in support of free and fair elections. The way that the Cambridge Analytica influenced votes, was they gathered personal information(illegally) and used a machine to analyze all the information, to target people with things that might interest them, depending on their interests. They don’t only consider people’s interests, but also their fears, what they are concerned about.} 

 ^{Facebook shouldn’t be the one to blame Cambridge Analytica was already doing this before Facebook even got involved. One of Facebook’s mistakes in this situation was not informing its users of their data being harvested by a third party (when they found out that the information was being used). Facebook didn’t know that the information about Facebook users was being kept by the Cambridge Analytica. Cambridge Analytica claimed to have used the information for “academic resources”, which was just a lie.}  

To show that it is used for academic reasons they went under the name of something else, so it would be impossible to trace this back to Cambridge Analytica 

^{It was a very thought-out and smart idea. People love doing quizzes! People do quizzes for themselves and for the fun of it. There are so many online that they wouldn’t notice that information on the quizzes was being used for a political scheme.} 

“Rules don’t matter for them. For them, this is a war, and it’s all fair.” 

-Christopher Wylie, whistleblower of Cambridge Analytics 

^{Fake news can really change a demographic, because if they are targeted with information that is particularly important to them, then their mind will change. If I am a doctor, and I get an ad saying, “Boris Johnson is lowering everybody’s wages in the medical department”, I wouldn’t want to support Boris Johnson AT ALL!} 

^{On 11th of April 2018, Marc Zuckerberg (owner of Facebook) faced the US Congress. In which he was asked. Over 2 days, 10 hours he answered about 600 question about everything that Facebook might’ve been involved in, to do with the Cambridge Analytica.}  

^{The channel 4 undercover documentary “the great hack”, is a detailed and useful documentary. The channel 4 put a lot of effort into it and proved that what they were saying, was true. Caught in 4K. People got to see what Cambridge Analytic really like, that all they weren’t to do is lead people on to believe the wrong the wrong things and vote for the “right” leader.} 

^{When the Kenya election was happening, it was found out that 90% of the news was fake! This means, that Uhuru Kenyata, won unfairly, and caused wars, because of the election.}  

^{During the US campaign, they took 2 rounds of surveys (in each one there were 500, 000 responses). They staged all the campaigns, wrote all the lines.}  

^{The Cambridge Analytica wasn’t the only company that interfiled with the 2016 US elections to make Trump president. Vladimir Putin and Russian hackers were also involved. What they did was very extreme. In the summer of 2016, they managed to hack and steal Hillary Clinton’s email and post to the public her emails and made fake accounts to spread false information. Putin “aspired to help president-elect Trump’s election chances when possible, by discrediting secretary Clinton and publicly contrasting her unfavorably to him”. The hackers plan was to spread distrust towards Hilary Clinton.}  

^{Some of the sources that I used:} 

^{Channel 4 documentary} 

^{BBC (about the whistleblower)} 

^{Westminster times (about the US Congress)} 

^{“The history of Russia’s 2016 election meddling in 4 minutes”}